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What TV Ratings Really Mean...

If you ever watch televison, you've probaly had the experience of finding that a program you like has been cancelled due to "low ratings." Well, what exactly are those ratings and who makes them? No better way to find out than to go straight to the horse's mouth (sorry, Mr. Ed)--Nielsen Media Research. Here you'll find out things like how NMR knows who is watching; do they measure homes, TVs, programs, commercials or people; and how NMR knows if its viewing information is accurate. Also, who are the Nielsen Media Research families and how can you become a member of the Nielsen Media Research sample? This is a great primer for starting to understand the television rating system. (Note: This is a frames site--click on the "WHAT TV RATINGS MEAN" button to get to this information)

Thu, 16 Mar 2000 07:36:36 -0800

Submitted by: Harris Segel