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DoubleClick Makes Waves in the Ad-Serving Market

A monumental proposal slid smoothly by in the annals of E-marketing history last week when DoubleClick announced that it would aquire NetGravity. A concise overview of the proposed deal and how the Ad-serving market will rock and roll in the wake of such an event is provided on Iconocast.com. Offering $530 million in stock exchange, DoubleClick stands to be the dominant international player following the aquisition. With a combined $50 million in Q2 1999 revenues and burgeoning client lists, the new DoubleClick will be making waves in the ad-serving market. Sean McEachern

Tue, 16 Nov 1999 13:35:03 -0800