Top » Computer: Mac

Give me liberty or give me death!

How seriously do you take ad campaigns? If you're David K. Schultz and the companies in question are Apple and Microsoft, the answer is "seriously enough to write a lengthy column for Applelust about why 'Think Different' is a better slogan." Well, actually it's much more detailed than that. Schultz has a keen interest in philosophy, and he puts his knowledge to bear in deconstructing the subtler meanings behind "Think Different" and "Where do you want to go today?" I doubt you've ever thought about commercials in such detail before--a provocative read that will give you another reason to feel good about your Mac.

Thu, 16 Mar 2000 07:43:56 -0800