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"They have a Better Idea ... Do You?"

In this Fast Company article by Anna Munio, she explores the question about where great new ideas come from. This piece profiles 14 creative people and asks them what promotes creativity for them. Davis Kelley, CEO of Ideo Product Development, believes in "fail[ing] faster to succeed sooner." Dorothy Leonard, Professor of Business Administration at Harvard Business School, feels hiring opposites can "spark wonderful creative abrasions." Steve McCallion, Director of Research and Design Planning at ZIBA Design, insists "you can't be creative just by trying to be creative. You need a deep understanding of the problems you're trying to solve." Read this in-depth article, and get your creative juices flowing. Noel Munier

Tue, 16 Nov 1999 13:35:03 -0800