Top » Advertising & Marketing, Web

Increase in Online Women Shoppers

Bob Tedeschi, for the New York Times, reports the percentage of online shoppers who are women has increased to 38 percent from 29 percent over the past year, according to a Commercenet/Nielsen Media Research study. A survey performed by NFO Interactive found travel and apparel to currently be the top categories for women, who indicated that they planned to spend $965 and $793, respectively, in those categories within the next year. Ms. McDaniel, of Women.com, claims 51 percent of their audience have purchased online in the last 6 months, "more than 10 percentage points higher than the average for women online." It is noted that online women shoppers will likely have a catalytic effect on shopping sites for categories such as and house and garden. Noel Munier

Tue, 16 Nov 1999 13:35:03 -0800