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Oxygen goes live

Finally! Oxygen, the much-awaited women's cable network, is on TV as of today (02-02-2000--catchy, eh?). And you know what that means...although this article from BrandEra doesn't have much poop on what advertisers are crowding the new shows, it does provide a pretty good run-down of what Oxygen plans to offer viewers. If the company's website is any indication of future success, both stockholders and advertisers have plenty to look forward to--however, considering the network's heavy recycling of shows, one can't help but feel a little anxious about the steep learning curve that has yet to be surmounted. Click on the link above to get the full report.

Thu, 16 Mar 2000 07:43:37 -0800