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Strategic Marketing to Create Value

"The botttom line" is an icon of corporate existence, and the marketing effort may either add to or detract from profitability. Recognizing that companies often present an array of images to their clients, one consulting group develops strategic marketing plans based upon three distinct factors: focus, plan, and execute, to insure that the marketing message is unified. Also, they provide worksheets online to assist in each phase of the plan. These are detailed and comprehensive resources available to all. Loyd Searle's site is well-documented, interesting, and worthy of a "bookmark."

Tue, 16 Nov 1999 13:35:03 -0800