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eMarketer Interview: J.G. Sandom

In this interview, J.G Sandom, Head of Ogilvy Interactive ( http://www.ogilvy.com/ ) talks about online advertising, effective ways to gather user information, and how to use the information collected to advertise more effectively. This 2-part interview also talks about how Ogilvy Interactive used innovative techniques for effective online advertising for their top clients - IBM & Ford. The interview was conducted by eMarketer ( http://www.emarketer.com ), one of the best resources for online marketing that gives up-to-the-minute news and information on e-commerce and e-marketing. They are one of the best online sources for statistics on global e-commerce and internet usage. Top rated.

Tue, 16 Nov 1999 13:35:03 -0800