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Do Banners Still Produce?

Pondering a banner advertising campaign? A quick look at "Mind Your Banners" in Entrepreneur Magazine can answer many initial questions. Banners annoy, aggravate, and clutter, but they often succeed in getting out a name brand or a logo and directing traffic to the intended site. Click-throughs have dropped considerably in the past few years, and programs have been developed to block this style of advertising. So are banners worth the money? Check out the article and decide for yourself. Sean McEachern

Tue, 16 Nov 1999 13:35:03 -0800