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TV Is Falling, TV Is Falling

Actually, this is not some "Chicken Little" pronouncement by a foe of television but a well-reasoned forecast by one of the country's leading research companies. Forrester Research sees the coming of digital television and the concurrent convergence of TVs and PCs as marking the end of the mass-media TV business model. Replacing it will be "Personal TV." This business model will deliver customized content for consumption and be supported by response-based models (advertisers won't pay for how many people see their ad but for how many actually respond). A little unsettling to me is the suggestion that advertisers and producers will team up to weave product placement and interactivity directly into shows. (Note: There is no charge for this report, but you must register to view the entire article.)

Fri, 03 Mar 2000 09:53:53 -0800

Submitted by: Harris Segel