Top » Advertising & Marketing, Web

"Personalized E-mails Ads: Low Cost, High..."

Personalized "opt-in" e-mails are today’s "marketing darling do jour," writes Bob Tedeschi in this article of the New York Times' Technology section (8/9/99). High-ranking big wigs from retailers J.CREW and Macy’s endorse the method’s sensational conversion rate of website visitors to buyers. Moreover, "opt-in" e-mails have received click-through rates 20 times that of banner ads. Tedeschi writes about the third-party companies producing the promotions, their rates and how they obtain demographics. Noel Munier

Tue, 16 Nov 1999 13:35:03 -0800