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GM In the Midst of Marketing Change

In the wake of declining market shares in what seemed to be a record-setting automotive sales year, GM is in serious marketing negotiations. The uproar was triggered by a group of GM dealers organized under the National Automobile Dealers Association. NADA media relations director, Mike Morrissey, described the negotiations as "almost a peace process." An article in AdvertisingAge illustrates the dealer's attempts to gain information on, and input into, advertising campaigns before they are made public. Sean McEachern

Thu, 16 Mar 2000 07:30:56 -0800