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Global Ad Spending: $33 Billion by 2004

This informative, recent article on the Adresource site gives you a glimpse into the future where global spending for online advertising is concerned. According to Forrester Research, it is anticipated that such expenditures will reach $33 billion by 2004, one-third of which will be spent outside the U.S.. More and more of the spending will be funneled into online advertising, as funds are increasingly reallocated from the more traditional forms of media. Forrester projects a 10-fold increase in U.S. online advertising, with this trend being even more pronounced globally. This exciting news is well-covered in this article by Michael Pastore.

Tue, 16 Nov 1999 13:35:03 -0800