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Big Campaign for Online Credit

A new system of online payment will be launched next month, and everyone from Wall Street to Silicon Valley will be eagerly awaiting the aftermath. ECharge is a unique online payment system that plays the role of a credit card online without the account numbers. Greg Fleming, eCharge co-founder, explains their plan to buy their way into the market in an article on ZDNet. Offering gift certificates, free plug-ins, and low merchant fees, eCharge hopes to infiltrate the e-commerce market. ECharge plans an aggressive marketing attack against the traditional four credit card associations with a $120 million campaign for the first year, and one of $400 million for the second. Will the history of alternative online payments repeat itself? Sean McEachern

Tue, 16 Nov 1999 13:35:03 -0800