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VarsityBooks Launches a New Strategy

Campus bookstores may never again have the ability to monopolize their respective textbook markets. In the past few years, various dot com companies have battled for the impending, lucrative online textbook market. VarsityBooks.com has been operating for two years, and today announced a strategic marketing plan for college students in the fall of 1999. The site will debut a "state-of-the-art instant win scratch game and sweepstakes." Players virtually scratch the game cards using the mouse. The prizes for both games are quite attractive to the collegiate atmosphere. VarsityBooks hopes that this marketing strategy will remove college students from their bookstores and put them at their site. Check out the full story in PRNewswire.com.

Thu, 16 Mar 2000 07:30:56 -0800