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Double Edged Sword Of Collecting Customer Data

Have you noticed this contradiction: E-customers want you to learn about their preferences to make their shopping experience more efficient and effective. But the same people scream about privacy violations when they think you know too much about their preferences and shopping patterns. This article addresses the major issues in the privacy battle: well publicized gaffes by information collection companies, lawsuits over privacy, privacy policies, and software tools for data collection. There is no easy path through this thicket of e-issues, but each company must determine a strategy. Read and be educated.

Fri, 24 Mar 2000 09:51:39 -0800

Submitted by: Charlene Kingston