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Generation Y... Why?

Well, now we have a new target for those of you trying to build brands for the new generation and sell them CDs (once they get a credit card). Generation Y, the 16-to 22-year-olds seem to be a hot market for marketers, but since half of them have to use their parents' credit cards, it would seem that dreams of e-commerce success that hinge on this group may disappear when the marketers wake up.

Thu, 16 Mar 2000 07:30:56 -0800