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Investor relations vs public relations

Do you know the difference between PR and IR? Communicating with investors used to be the job a so-called "stock promoter," but that role is increasingly being played by the same people who are doing public relations. This interesting article discusses the difference between IR and PR and how they overlap, using a case study from a public relations agency. When your customer could be your shareholder, should you communicate with customers without understanding the role of investor relations? This article gives a good overview of the topic, and shows that while PR and IR still have some distinct functions, the two are becoming more blended.

Mon, 17 Apr 2000 10:27:59 -0700

Submitted by: Carla Shore