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DON'T PLAY HIDE AND SEEK WITH CUSTOMERS

Who would you rather buy products and service from, a stranger or someone you feel you know? Most of us would say someone we feel we know. So how do you convey that kind of familiarity in your advertising? Here's an article that explains in detail the do's and don'ts of making friends and keeping customers with smart advertising techniques. Don't send customers away because they don't know you. Get familiar. Here's how to do it the right way.

Wed, 19 Apr 2000 13:37:04 -0700