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Disney won't need anyone

Site: http://www.adweek.com/daily/August/iq/iq081999-91.asp

Now that Disney has taken a controlling interest in toysmart.com, they won't need anyone. It's the ultimate in circular integration. TV and Web inventory sells Toys, Vacations, Movies, Books and anything else they can glue a Disney character on. You can't argue with the strategy, since it can't lose. Any unsold media goes toward in-house ventures, and when your toy box arrives, it has discount theme park tix inside... Cool. Dave Pasternack

Tue, 16 Nov 1999 13:35:03 -0800

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