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ADVERTISING AND THE VOICE OF AUTHORITY

The full title of this series of articles is, "Advertising and the Voice of Authority: Men Have It Women Don't." Before you start asking what male chauvinist pig wrote these anti-woman articles, HER name is Rebecca Zarchikoff. In this series, Zarchikoff chronicles the role of female images in advertising over the past few years, providing some predictions of women's roles in traditional advertising in the future. Is it a case of, "You've come a long way baby"? Or "A woman's place is..."? Thought-provoking information for both sexes. Check it out.

Tue, 25 Apr 2000 16:40:20 -0700