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IMPORTANCE OF MARKET RESEARCH

Are you a budding entrepreneur? Do you realize the importance market research can play in the success of your business? Market research, says Dennis K. Burman, can be the difference between big bucks or a big flop in today's highly competitive market. Ever heard of Guiltless Gourmet? Do you know how this highly competent and lucrative food industry came down in ashes? Lack of awareness about the importance of market research is to blame. Want to know more? Check out this article, "If you're not worried about a big rival eating your lunch, look what happened to Guiltless Gourmet after Frito-Lay entered its market."

Mon, 01 May 2000 15:46:39 -0700

Submitted by: Sreena Achuthan