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Measure Your Customer Lifecycle

Do you spend a lot of money on attracting customers to your site, but feel that not enough visits actually end in a purchase? Are you not quite sure how to measure your website or whether you are successfully developing a profitable, strong customer relationship? Check out this article by Tim Reed, VP of Marketing at I/PRO, a web traffic measurement and research firm. You will find valuable advice that will help you improve your website's performance! Nina Tantzen

Tue, 16 Nov 1999 13:35:03 -0800