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VIRTUAL ADVERTISING: NOW YOU SEE IT...

Virtual ads are digitally created images that don't exist in the real world but are visible to event viewers who see them on their TV screens- -think of a Coca-Cola logo virtually inserted in the center of a televised soccer field, for example, or the CBS logo sitting in the middle of Times Square. According to this article, virtual advertising may be a small business right now, but it could redefine the industry. And what effect will that have on consumer trust? How can we know what's real and what's not? Read this well-researched USA Today piece for the inside scoop on an ad category that may have a huge impact.

Thu, 04 May 2000 02:15:26 -0700

Submitted by: Carla Shore