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TIPS ON NEGOTIATING RATES

In the movie "Twins," Danny DeVito says, "If we can't renegotiate we whither and die." Well, although you may not keel over from ineffective haggling, a bad advertising deal can certainly harm your enterprise. So are you sure you're getting the best price for your advertising dollar, or are you just paying the standard rate? Many experienced businesspeople have learned how to stretch their ad dollars by knowing how advertising works, including where and when they can bend the rules. Here's a great article from Businesstown.com on how to get the lowest prices.

Mon, 08 May 2000 14:59:11 -0700