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THE BERMUDA TRIANGLE OF MYTHS

Warning: These marketing myths could kill your business! In this Entrepreneur.com column, Kim T. Gordon examines the top three marketing fallacies that could cause your business to go the way of the Triceratops. Myth #1: Advertising doesn't really work. The truth is that it's BAD advertising that doesn't work. Myth #2: Only sales people should be concerned with prospecting. And Myth #3 is the Catch 22 for many small business owners: thinking you only have to market when business is slow. Any of these myths ring bells with you? Find out how to put them to rest by clicking the URL above.

Tue, 09 May 2000 04:06:02 -0700