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GIVE CHEESE A CHANCE

Do you find late-night television advertising, in its intense tackiness, all but unbearable? Such ads are scorned by many, but this article urges you to reconsider their effectiveness. The author describes two entrepreneurs who sprinkled a substantial serving of cheese onto their ad campaigns. The outcome: a huge gain in brand recognition, along with a consequent upsurge in sales. Of course, readers are advised against using the method for high-end market segments. But the aim is to convince you that, while it may not always be an appropriate strategy, it does deserve consideration. Read this article to learn of the lucrative marketing potential of cheesiness--and the next tacky, late-night ad you see might be your own.

Fri, 12 May 2000 09:51:54 -0700