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B to B, oft neglected, these mighty advertisers...

Every year, Business MArketing magazine ranks the top 100 B to B advertisers. Some of these advertisers are of course also top consumer advertisers as well (AT&T Corp, IBM, Microsoft, etc.), but we can't neglect the significance of the B to B advertising market. The media venues tend to be more niche and the target market more elusive, but there are significant dollars at stake from both a media and final purchasing standpoint. Check out the list. Some rankings may surprise you.

Tue, 16 Nov 1999 13:35:03 -0800