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PUBLICITY PRIMER

Colorado State University offers up one of the most on-target media relations primers on the Net. You'll find, in a quick-take format, a step-by-step outline to help you identify what's newsworthy, present news, and compose compelling media kit materials. This is the stuff that PR professionals rely on to deliver results. Pay attention and the next fat retainer could be yours.

Mon, 15 May 2000 16:14:41 -0700

Submitted by: Alison L. Fisher