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INTEGRATED MARKETING

Integrating your marketing campaigns with public relations, advertising and promotions makes sense, but many companies are still not doing it. This summary of what integrated marketing is puts the picture into focus. Learn the advantages, methods, and means of integrating. A summary of advertising history explains how the industry became fragmented and why we now need to bring all the promotional efforts back together. An interesting read!

Fri, 19 May 2000 07:18:17 -0700

Submitted by: Carla Shore