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Where Competitive Intelligence is NOT an Oxymoron

Competitive Intelligence (CI). It's gaining increasing attention and importance in marketing strategy development. But what, exactly, is it? How does it differ from traditional marketing research? The Society of Intelligence Professionals (SCIP) works to answer these questions and further the practice of competitive intelligence. At the Society's website, http"//www.scip.org , you can learn about CI, current trends and practices, educational opportunities, and job openings in the field. If you want to learn more about CI, or feel you should, check it out.

Tue, 16 Nov 1999 13:35:03 -0800