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SIX WAYS TO CREATE BETTER BROCHURES

Before you write and design your next brochure, read Ivan Levisons's advice. Levison is a direct mail copywriter who describes six ways to create better brochures. Levison explains why you should keep the cover simple, what to consider about the inside front cover, how to break up copy and the step many writers forget but shouldn't. Putting together a brochure will cost you money, so Levison provides practical techniques that will help you get the most bang for your buck.

Sun, 11 Jun 2000 08:22:20 -0700