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REFERRALS--THE RIGHT WAY

Every business needs a steady supply of new customers in order grow and flourish, and referrals are a great way to get them. But how should a business promote customer referrals in a way which supports relationships, is not overtly commercial, and is cost effective? This article looks at the example of a referral program from justwhiteshirts.com, a business that will give you a free shirt with a referral, but there are plenty of attached conditions that make this offer less than lily white. The article offers an effective how-to guide on building business through paid and unpaid referrals--without ticking off the customer.

Mon, 12 Jun 2000 06:12:25 -0700

Submitted by: Carla Shore