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Web Ventures turn to TV

New Media may get all the hype, but old media is getting more and more of the dollars, particularly from the dot-com companies. This USA Today article points out the huge dollars that the internet companies are going to spend in TV this year, particularly for the holiday season. It's actually driven up the cost of TV ad time. Amazing. Jeff DiBartolo

Tue, 16 Nov 1999 13:35:03 -0800