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Taking WebSite Tracking to the Next Level

The terminology is "drilling down the customer," and it’s no longer about finding oil (the nuts and bolts of traffic counts and page impressions), it’s about finding gold. That gold comes in the form of information "mined" from customers’ browser-stored data and the buying habits of online shoppers. If you’re a webmaster or responsible for the marketing of an e-commerce website, check-out three cutting-edge vendors who offer the latest in website analysis. This article includes convenient links to the featured vendor websites where you can demo the software and view the variety of reports including visitor segmentation, conversion rates, shopping cart activity, purchase patterns, acquisition source data, and much more. It’s all about better customer knowledge that can make for a better performing e-commerce site.

Tue, 16 Nov 1999 13:35:03 -0800