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What's in a name?

How can you justify paying $823,456 for a domain name like "drugs.com"? Well, that's really not a lot of money if you expect to sell millions of dollars worth of prescriptions and over-the-counter remedies. After all, the trick in internet marketing is to make it easy for your customer to find your site and then to remember your name. You'll find some fascinating info here that makes it clear that "property" on the Internet is every bit as valuable as property in your local mall. Apparently, the truism "location, location, location" applies to the digital realm, too!

Tue, 16 Nov 1999 13:35:03 -0800