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Teenage Girls Spend Money--Not Necessarily Onlin

Websites targeting teenage girls are losing money despite large numbers of visitors, according to Steven M. Zeitchik in The Industry Standard. After less than two months online, beauty and fashion portal Kibu shut down. One reason may be that teenagers lack credit cards, while another is that teen-run sites, like Goosehead, are more popular. But the primary reason seems to be that too much money has been invested in creating and promoting the sites rather than in "direct-response marketing," say the experts. Diversification into offline businesses is the new trend, Zeitchik witnesses, with Alloy Online leading the way. Below the article, see a number of teen sites with their business models and financial situations.

Wed, 18 Oct 2000 07:53:50 -0700

Submitted by: Dino Manalis