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Viral Marketing: Effective and Inexpensive

Comparable to traditional word-of-mouth advertising, viral marketing--also known as "friend-to-to-friend marketing"--can be more effective than other types of Internet advertising, suggests Dan Blacharki. At the same time, it is a lot less expensive to start and maintain, because it relies on newsgroups, chat rooms, e-mail (not spam), message boards, and other techniques. According to Lassoo Interactive Vice President Eric Robi, successful viral marketing depends on the "killer offer," emotional appeal, and the need for "high pass-along value." Blacharski focuses on the successful viral marketing campaigns of next-generation music site Jaboom, web messaging service Quickdot, and Sutter Home Winery.

Fri, 03 Nov 2000 03:59:19 -0800

Submitted by: Dino Manalis