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Banners Demystified

As a web marketer, I'm always looking for hints and tips on how to cut through the chaos of strategy formulation. Even within one single aspect of guerilla marketing--let's say, banners--trying to formulate a sensible strategy can be overwhelming to say the least. Well, TheBannerStore.com has has done a solid job of demystifying banner strategies and, while promoting their own service, provides well-written, simple information for anyone trying to create their own campaign. With hints on graphic treatment, font usage, animation, copy and placement, TheBannerStore is a good resource for anyone looking to obtain a "Banners 101" level of knowledge. For those more experienced marketers, don't expect to find the deeper secrets; they're smart enough not to give away the shop.

Tue, 16 Nov 1999 13:35:03 -0800