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Banners with bite

What makes a successful banner campaign? Besides media planning, it's all about the creative. Microscope, a Clickz property, takes a very close look at some of the best (and worst) banner campaigns every week. You get to hear from the creative designer what they were thinking and aiming for. Then, three weekly guest panelists tell you why they like (or dislike) the banner. It's entertaining and educational, especially if you develop creative or oversee web advertising (and since many of us do it all, a look at some creative reviews is always helpful).

Tue, 16 Nov 1999 13:35:03 -0800