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Back to basics - look again at marketing

It's very easy to lose sight of the power of great marketing and the good that can be done with it. The Adbusters website ( http://www.adbusters.org ) gives you the opportunity to rediscover what marketing is about. This very interesting and sometimes controversial site challenges what marketing and adverising have become, and gives spoof ads/TV campaigns as examples. While these are amusing and quite clever, they also cause you to stop and think. A very worthwhile place to visit.

Tue, 16 Nov 1999 13:35:03 -0800