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New book on "natural capitalism"

According to a new book, the "next industrial revolution" will be "natural capitalism." The Environment News Service has an excerpt of one chapter, entitled "Making Markets Work." In it, authors Paul Hawken, Amory Lovins, and L. Hunter Lovins opine that "most of the earth's capital, which makes life and economic activity possible, has not been accounted for by conventional economics. The goals of natural capitalism is to extend the sound principles of the market to all sources of material value." Check out the rest of the chapter--packed dense with business terminology and analysis--for a fresh, powerful take on today's business needs.

Tue, 16 Nov 1999 13:35:03 -0800