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Deceptive sweepstakes mail...don't do it

DM News reports that the U.S. House passed the Deceptive Mail Prevention and Enforcement Act. If you put "you may have already won" on your next mail-based sweepstakes, you may have already dug your own grave. The bill, if it becomes law, places restrictions on sweepstakes marketers who don't adhere to the guidelines that the bill consideres important, such as full disclosures regarding chances of winning and rules.

Tue, 16 Nov 1999 13:35:03 -0800