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One app fits all!

In the eternal quest for the Web's most effective mortgage site, it helps to keep in mind a variety of categories or business models into which these sites fall. There are the "multi-lender" or broker sites, the single lender sites, directories, aggregators, vertical portals, links sites and info-only sites, and everything from interactive instant online approval to brochureware and electronic business cards. With all the variety, wouldn't it be great if you could fill out just one application and be done with it? One strong new addition to the breed that seeks to fulfill that wish is loanapp.com, an eye-catching site: clean, very easily navigable, with a straightforward and clear value proposition. That is, apply here once and have your application forwarded to qualified, local brokers and lenders who will offer you full local hands-on service and familiarity with your housing market along with competitive pricing and online, paper-shrinking convenience. If you're shopping for a loan, be sure to check this one out.

Tue, 16 Nov 1999 13:35:03 -0800