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Can eToys play, too?

This CNBC article states that analysts don't expect eToys to go in the black until 2003. The company is attempting to differentiate itself, prove itself a winner, in the short term. This article describes how the eToys site is filled with content and community as well as e-commerce. A program has been developed in which eToys co-markets it's books on the Rosie O'Donnell show. Will it work? Read what analysts say since eToys went public earlier this year. One way or another, Wall Street will be watching.

Tue, 16 Nov 1999 13:35:03 -0800