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Winning The World Over

From concentrating on the core business, to shifting profit and loss responsibility down the chain, this article reveals senior executives' strategies for steering their companies through the global marketplace. Industry Week surveyed CEOs and company officers all over the world to find out "the actions needed not just to survive, but to flourish in this tough and unforgiving global economy." This article covers such topics as corporate strategies, value-chain strategies, performance metrics, growth drivers, and more. A great read for anyone interested in international business.

Wed, 31 Dec 1969 16:00:00 -0800