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car e-sales: a consumer revolution

Gone are the days when a car shopper headed straight to her local lot to kick tires while a plaid-jacketed salesman tried to fast-talk her into some "don't tell my manager" deal. Now, those looking for a new set of wheels just test-drive their browsers to one of the rapidly-proliferating online car sale sites. This article from E-Commerce Times explains how the Internet has put "consumers...in charge of the new-car buying process." With "name your own price" and "reverse auction" systems, customers have more say than ever in how much they'll pay for their vehicle. This piece will clue you in to a true commerce revolution fueled by the the democratizing power of the Internet.

Thu, 18 Nov 1999 07:52:44 -0800