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Better Advertising Insights

Industry journal Advertising Age and media monitor Nielsen/NetRatings have joined forces to enhance user insights into the workings of the World Wide Web. Their weekly report on traffic and advertising includes coverage percentages, numbers of impressions, reach percentages, unique audiences and more in four categories: -- Top 15 advertisers ranked by impressions. -- Top banners ranked by unique audiences. -- Top 15 travel sites for the past month ranked by unique audience. -- Top 15 properties, the most visited on the web. Past and current reports are available. An easy, free way to get some basic info everyone involved in web marketing needs.

Tue, 23 Nov 1999 11:34:50 -0800