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30 Million Penguins

How do you find that one penguin in 30 million? That's what the person searching for your site is experiencing when faces with the multitude of websites out there. This article gives specific ideas to help your site stand out from the masses. The information here is especially geared to those people who wan to set up a web business but are unsure where to begin--should you sell products, offer advice, or filter information? The article's author opines that "Internet marketing usually accrues the most benefits to small and medium-size concerns," so if that description fits you, you may want to give the piece a quick read.

Tue, 23 Nov 1999 15:08:09 -0800