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first glimmer of a central opt-in database

According to theis article in ChannelSeven, SRDS has launced a permission marketing section. However, I would venture a guess that the data is not comprehensive, since there are only a few players who have been in the opt-in space for more than 1 year. In addition, the SRDS site does not yet have a form for list owners to register, so where the data came from is not clear. The fact that the information is only available to subscribers of the service also leaves many smaller marketers without the information.

Tue, 16 Nov 1999 13:35:03 -0800